CRM Workshops

Select from the list below:
Select a Workshop Topic:Building Customer LoyaltySingle Enterprise View of CustomersIncreasing Marketing EffectivenessImproving Sales ProductivityDriving Revenue GrowthReducing the Cost of Customer Service

Detailed Program Guide:

Live Web Workshop:	Building Customer Loyalty: Effective, Cost-free Strategies to Build Customer Loyalty.
Who:	Senior Business Process and Management Consultants
When:	Fri, Mar 12th, 9:00AM-10:30AM PDT Mon, Mar 15th, 9:00AM-10:30AM PDT Tue, Mar 16th, 9:00AM-10:30AM PDT Wed, Mar 17th, 9:00AM-10:30AM PDT Thu, Mar 18th, 9:00AM-10:30AM PDT Fri, Mar 19th, 9:00AM-10:30AM PDT Mon, Mar 22nd, 9:00AM-10:30AM PDT Tue, Mar 23rd, 9:00AM-10:30AM PDT Wed, Mar 24th, 9:00AM-10:30AM PDT Thu, Mar 25th, 9:00AM-10:30AM PDT
Where:	Online - Participate from your own PC
Cost:	Free until 05/01/2010.
Outline:	This practical, hands-on online workshop covers the topics and tools you need to start improving your customer loyalty today. Topics include service level differentiation, customer evaluation, customer service productivity and single-enterprise view client analysis. Course focus is on providing realistic, proven strategies to build, maintain, and strengthen customer loyalty.
Participants Receive:	Trial version of customer relationship software used in the workshop and workshop materials.

Workshop limited to 10 participants.
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Live Web Workshop:	Single Enterprise View of Customers: Intermediate Methods to Improve Customer Focus and Profitability.
Who:	Senior Business Process and Management Consultants
When:	Fri, Mar 12th, 11:00AM-12:30PM, PDT Mon, Mar 15th, 11:00AM-12:30PM, PDT Tue, Mar 16th, 11:00AM-12:30PM, PDT Wed, Mar 17th, 11:00AM-12:30PM, PDT Thu, Mar 18th, 11:00AM-12:30PM, PDT Fri, Mar 19th, 11:00AM-12:30PM, PDT Mon, Mar 22nd, 11:00AM-12:30PM, PDT Tue, Mar 23rd, 11:00AM-12:30PM, PDT Wed, Mar 24th, 11:00AM-12:30PM, PDT Thu, Mar 25th, 11:00AM-12:30PM, PDT
Where:	Online - Participate from your own PC
Cost:	Free until 05/01/2010.
Outline:	Taking a Single Enterprise (also known as a 360 degree) View of your customers is widely misused in marketing literature, yet a key innovation in Customer Relationship Management. This course introduces the necessary steps to implementing this innovation, including customer data management, Events and Deal tracking, setting time and cost assumptions, customer ranking, and applying SEV principles to internal Human Resource management.
Participants Receive:	Trial version of customer relationship software used in the workshop and workshop materials.

Workshop limited to 10 participants.
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Live Web Workshop:	Increasing Marketing Effectiveness: Basic and Intermediate Techniques for Marketing Strategists.
Who:	Senior Business Process and Management Consultants
When:	Fri, Mar 12th, 1:00PM-2:30PM, PDT Mon, Mar 15th, 1:00PM-2:30PM, PDT Tue, Mar 16th, 1:00PM-2:30PM, PDT Wed, Mar 17th, 1:00PM-2:30PM, PDT Thu, Mar 18th, 1:00PM-2:30PM, PDT Fri, Mar 19th, 1:00PM-2:30PM, PDT Mon, Mar 22nd, 1:00PM-2:30PM, PDT Tue, Mar 23rd, 1:00PM-2:30PM, PDT Wed, Mar 24th, 1:00PM-2:30PM, PDT Thu, Mar 25th, 1:00PM-2:30PM, PDT
Where:	Online - Participate from your own PC
Cost:	Free until 05/01/2010.
Outline:	Effective marketing begins with accurate data collection, along with an understanding of what constitutes measurable value in Marketing and Advertising campaigns. This practical workshop focuses on methods of tracking campaign effectiveness at each stage in the pipeline. Special emphasis on developing a high ROI marketing strategy. Course gives an overview of one-to-one marketing techniques.
Participants Receive:	Trial version of customer relationship software used in the workshop and workshop materials.

Workshop limited to 10 participants.
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Live Web Workshop:	Improving Sales Productivity: Technologies To Enhance Sales Force Performance.
Who:	Senior Business Process and Management Consultants
When:	Fri, Mar 12th, 3:00PM-4:30PM, PDT Mon, Mar 15th, 3:00PM-4:30PM, PDT Tue, Mar 16th, 3:00PM-4:30PM, PDT Wed, Mar 17th, 3:00PM-4:30PM, PDT Thu, Mar 18th, 3:00PM-4:30PM, PDT Fri, Mar 19th, 3:00PM-4:30PM, PDT Mon, Mar 22nd, 3:00PM-4:30PM, PDT Tue, Mar 23rd, 3:00PM-4:30PM, PDT Wed, Mar 24th, 3:00PM-4:30PM, PDT Thu, Mar 25th, 3:00PM-4:30PM, PDT
Where:	Online - Participate from your own PC
Cost:	Free until 05/01/2010.
Outline:	This course introduces new methods of managing and motivating a workforce based on principles of automated feedback. Focus is on data collection, management-by-numbers, effective use of competition and rankings, and joint skills sharing.
Participants Receive:	Trial version of customer relationship software used in the workshop and workshop materials.

Workshop limited to 10 participants.
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Live Web Workshop:	Driving Revenue Growth: Practical Management Options for Growth
Who:	Senior Business Process and Management Consultants
When:	Fri, Mar 12th, 5:00PM-6:30PM, PDT Mon, Mar 15th, 5:00PM-6:30PM, PDT Tue, Mar 16th, 5:00PM-6:30PM, PDT Wed, Mar 17th, 5:00PM-6:30PM, PDT Thu, Mar 18th, 5:00PM-6:30PM, PDT Fri, Mar 19th, 5:00PM-6:30PM, PDT Mon, Mar 22nd, 5:00PM-6:30PM, PDT Tue, Mar 23rd, 5:00PM-6:30PM, PDT Wed, Mar 24th, 5:00PM-6:30PM, PDT Thu, Mar 25th, 5:00PM-6:30PM, PDT
Where:	Online - Participate from your own PC
Cost:	Free until 05/01/2010.
Outline:	Cost-cutting is not a formula for sustained revenue growth. This course examines the role of upselling, cross-selling, internal competition, and organizational transparency as techniques for building sustainable competitive advantage.
Participants Receive:	Trial version of customer relationship software used in the workshop and workshop materials.

Workshop limited to 10 participants.
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Live Web Workshop:	Reducing the Cost of Customer Service: Effective, Cost-free Strategies to Build Customer Loyalty.
Who:	Senior Business Process and Management Consultants
When:	Fri, Mar 12th, 7:00PM-8:30PM, PDT Mon, Mar 15th, 7:00PM-8:30PM, PDT Tue, Mar 16th, 7:00PM-8:30PM, PDT Wed, Mar 17th, 7:00PM-8:30PM, PDT Thu, Mar 18th, 7:00PM-8:30PM, PDT Fri, Mar 19th, 7:00PM-8:30PM, PDT Mon, Mar 22nd, 7:00PM-8:30PM, PDT Tue, Mar 23rd, 7:00PM-8:30PM, PDT Wed, Mar 24th, 7:00PM-8:30PM, PDT Thu, Mar 25th, 7:00PM-8:30PM, PDT
Where:	Online - Participate from your own PC
Cost:	Free until 05/01/2010.
Outline:	By focusing on customer and service level differentiation, this course provides a practical approach to reducing the burden of customer service. Special attention is given to raising the overall level of service and customer satisfaction. Additional topics include customer ranking and assessment, options for customer valuation, automated data collection, and service level policy initiatives.
Participants Receive:	Trial version of customer relationship software used in the workshop and workshop materials.

Workshop limited to 10 participants.
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